At their annual summer convention, Carpet One Floor & Home announced new, innovative digital marketing programs. In the digital world, helping independent flooring retailers means giving them professional, effective websites and access to industry leading digital marketing programs, including SEO and Paid Media.
Recently Carpet One Floor & Home made several enhancements to their website. The home page of CarpetOne.com was redesigned to make it easier for the customer to navigate. An Inspiration Gallery and Before-and-After Showcase were added to help Carpet One Floor & Home customers browse completed Carpet One Floor & Home projects and learn about different types of flooring.
A new Room Visualizer Tool was added that lets customers view different floors within specific rooms in a home and change other aspects of the room like wall colors to visualize their desired updates. They can choose from a photo that looks similar to their space, or upload their own photo to see how a new floor will look in their home. There is a sharing feature to give customers the ability to email or share on social channels their various flooring options with friends and family.
Because they are locally owned, Carpet One Floor & Home members also have the ability to personalize their own local site that is still connected to all the tools and features of the national CarpetOne.com website. To help members promote their local business and drive leads, Carpet One Floor & Home has partnered with digital experts to create One Stop Digital – a program that helps members manage their online presence. Included in this program is Local Listings Management in over 100 search engines, Reputation Monitoring, and SEO analytics. This program is constantly being fine-tuned to bring Carpet One Floor & Home retailers the best value for their money.
Digital marketing is continuously evolving and it is often challenging for independent retailers to take the time to navigate this channel. Carpet One Floor & Home enables independent retailers to compete effectively and succeed at digital marketing.
About Carpet One Floor & Home
Carpet One Floor & Home is North America’s leading floor covering retailer, with 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living Installation system.