“Honey Stinger makes great tasting, natural energy foods that have become incredibly popular with cycling enthusiasts and well beyond,” said Bill Heins, supplier relations manager of The Bike Cooperative. “Our members love Honey Stinger products, and so do their customers. We’re excited to add a brand so highly regarded as Honey Stinger to our network of preferred supplier partners.”
Honey Stinger will be offering an exclusive introductory discount for Bike Co-op members who open new direct accounts. Danny Lynn, bike industry sales manager for Honey Stinger, added, “The Bike Cooperative’s dealer network enables us to more effectively reach a wide audience of high-caliber bicycle retailers, and presents a great opportunity for Honey Stinger to grow its business within the IBD segment. We are looking forward to a successful partnership with The Bike Cooperative and its members.”
About The Bike Cooperative
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, and comprehensive advertising services. For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.
About Honey Stinger
Located in Steamboat Springs, Colorado, Honey Stinger makes nutritious and great tasting honey-based foods including energy bars, protein bars, energy gels, organic waffles, organic chews, kids specific snacks and their very own Organic Wildflower Honey. Fueling more than just the country’s top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.