Boyd Cycling, a high-end carbon and alloy bicycle wheel manufacturer based out of Greenville, SC, has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Boyd Cycling branded wheels.
“Our wheels are the perfect fit for the Independent Bicycle Retailers that make up The Bike Cooperative”, says Boyd Johnson the CEO/Founder. “Boyd Cycling is like a craft brewery. A smaller company, driven by a passion to make the best possible product. There are no celebrity endorsements, no major advertising campaigns, just an internal drive to make something that we are proud to put our name on. We don’t have pressure from investors or upper level management to cut corners and produce something we are not proud to sell.”
Bike Cooperative supplier relations manager Bill Heins said, “We are excited to partner with Boyd. We believe Boyd’s focus on innovation, excellent customer service and hitting strong price points will bring additional value to our members’ businesses.”
ABOUT THE BIKE COOPERATIVE
The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, and comprehensive advertising services. For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.
ABOUT BOYD CYCLING
Founded in 2009, Boyd Cycling is a family run wheel company that focuses on great quality, customer service and reasonable price points. Boyd Johnson designs the hubs and rims and hand builds all wheels at Boyd HQ in Greenville, SC. For more information, visit www.boydcycling.com.