CCA Sports Retail Services Partners With OIA

Manchester, NH

CCA Sports Retail Services, the leading retail services provider for active lifestyle retailers, has partnered with the Outdoor Industry Association to offer its high-impact savings programs and marketing services to OIA members.

CCA Sports Retail Services’ program offering includes industry-best rates on consumer financing, AMEX and credit card processing, as well as email, direct mail, and an automated customer follow-up and rewards program. CCA Sports is a division of CCA Global Partners, an organization that assists nearly 3,000 independent retailers across numerous industries secure their future and maximize their profitability through combined economies of scale.

“With its combined retail volume in the billions, CCA has tremendous economies of scale to negotiate lower rates than what even OIA’s largest volume members can achieve,” said OIA vice president of membership Matthew Kaplan. Bob Walsh, controller for the retailer (and OIA member) Trailblazer, agrees: “CCA Sports has delivered their promised AMEX Credit Card Processing rate, an annual savings of nearly $6,000.”

With the recent addition of its Outdoor Club automated customer follow-up platform to its suite of programs, outdoor retailers will now benefit even more by joining CCA. CCA’s vice president of marketing Tim Leaver said, “Outdoor Club drives repeat traffic and sales by sending automated, customizable thank you and customer appreciation follow-up emails to the store’s customers. We have integrated with many of the leading point of sale systems in the industry, enabling us to send the follow-up communications to customers on the retailers’ behalf and saving them valuable time so they can focus on other areas of their business. Stores can also set up automated rewards programs that we will track and manage for them. And since we have already built the proprietary platform, there are no development or ongoing maintenance charges for the retailer.”

“We firmly believe the value that CCA’s savings and marketing programs bring to our members is significant,” added OIA’s Kaplan. “We are strongly encouraging them to contact CCA for a free savings analysis so they can see what they stand to gain by enrolling in their programs.”

ABOUT CCA SPORTS RETAIL SERVICES

CCA Sports Retail Services helps independent retailers maximize their profitability through combined economies of scale and through business savings and marketing programs. These retail services include cost savings and advertising programs designed to save retailers time, increase their revenue and maximize their profitability. For information on becoming a CCA Sports Retail Services member, call CCA Sports Member Services at 1-800-450-7595 or visit www.ccasrs.com.

ABOUT OUTDOOR INDUSTRY ASSOCIATION

The Outdoor Industry Association is a membership-driven trade organization for the outdoor industry. In collaboration with its members, OIA is a force for the industry in recreation and trade policy, sustainable business innovation and increasing outdoor participation. For more information visit www.outdoorindustry.org.

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