Bringing Tech to Local Businesses

Working at CCA, Who We Are CCA Global Partners

Perhaps one of the most important elements to a successful cooperative community –especially one that is spread out so far geographically –is technology. With fourteen different brands spanning across all four time zones in the United States and division locations in New Zealand and Canada, it’s key for those of us at CCA Global Partners to provide a central hub for communication and resources.

Perhaps one of the most important elements to a successful cooperative community –especially one that is spread out so far geographically –is technology. With fourteen different brands spanning across all four time zones in the United States and division locations in New Zealand and Canada, it’s key for those of us at CCA Global Partners to provide a central hub for communication and resources.

 

Innovation at CCA

CCA Global Partners has done just that with its very own DRIVE division. This technology company focuses on helping independent retailers across industries drive more leads, close more sales, and elevate how they communicate with customers across digital platforms and direct-to-consumer marketing.

DRIVE has successfully bundled a suite of marketing services tailored to meet independent business needs by bringing them a CRM, email marketing automation, direct marketing, lead scoring, and more.

Using DRIVE, independent retailers can focus on their business within the community and less on the behind-the-scenes technicalities. DRIVE provides them with a customer-marketing platform to help them engage with customers and increase profitability.

In fact, members who use DRIVE have seen a 13% increase in their sales over those who are not using DRIVE. DRIVE’s Customer Success Manager Dave Soucy credits this success to the sum of all the little things that they do for the members to follow up with consumers.

“DRIVE helps to make sure that you're getting the most benefit out of these leads: making sure that they're followed up with automatically, making sure your salespeople have access to everything that's going on from the time that a customer fills out that form on the website to the time of generating a quote for them to the time where you turn that quote into an order,” Soucy said.

It also provides data for their businesses, allowing them to track what is happening with every lead and monitor close rates for their sales pros. Another key part of the value that DRIVE brings is that it automatically acts as a personal follow-up system to ensure that leads are responded to promptly. All marketing efforts are measured through a completely integrated system, giving retailers access to a one-stop-marketing solution.

DRIVE isn’t the only way that CCA Global Partners has made technological improvements available to their divisions. Back in 2015, at the Carpet One Floor & Home summer convention, a new digital marketing program emerged. The One Stop Digital Program was built to help members manage their online presence and included Local Listings Management in over 100 search engines as well as Reputation Monitoring and SEO analytics.

Video Calls Are the New Normal

In a post-pandemic world, we’ve had to change the way that we do business, however that doesn’t make our meetings with clients and members any less meaningful. Nothing quite beats those face-to-face interactions, but during COVID-19, webcam meetings are the next best thing. 

Our account and marketing teams are constantly in communication with their local members be it via Webex or Zoom call. It’s important to us to assure them that we are always here to offer support and quick resources whether it’s changing store hours, promoting local sales or creating new marketing campaigns. During this unpredictable time, we aim to provide a stable support base.

Even our local member stores have begun using Zoom and other video communication services to connect with their clients, opening up the door to the possibilities of virtual appointments and FaceTime tours.

“The glass is half full version of this whole thing is that luckily we have webcams and Zoom,” Soucy explained. “We have members who are doing a lot of virtual appointments now. They're able to get on Zoom with a customer and have face time.

Our Team of Experts

At CCA, we are lucky to have a large team of marketing experts who continuously work to bring local businesses’ dreams to fruition. According to one such expert, Social Media and Content Specialist Giselle Odum, first impressions are everything in the modern day world and nowadays technology is the way we deliver our initial product to consumers. One bad review, incorrect business hours, or even not having a user-friendly website can turn potential customers away from a business.

“From correct business information on Google, to timely responses on reviews, and ease of use of your website, consumers are using the digital space to create first impressions online,” Odum explained. “Bringing technology to smaller businesses shares their voice with a larger and in most times, a younger audience.”

Personality shines online, which is something our small businesses are coming to learn. Many of them are already dedicated to their communities but aren’t as familiar with the technology side of getting in touch with people. Sharing what they do via their website or social media gives them the opportunity to draw extra resources and support locally but also helps them to keep their name top-of-mind.

“This has been a wake-up call for a lot of our members who have had to embrace technology in ways that they never had to before,” Soucy said. “That's a good thing, because once the vaccine comes out that doesn't mean that everyone is going to stop wanting to do business online and over the phone anymore.”

As CCA grows, so does our use of technology as this isn’t just important for communication but has made business more efficient. With real-time automation, our salespeople can keep track of appointments and with analytics we can pinpoint what our customer base is looking for online.

Knowledge is power and if you combine what you see in the showroom with the insights that you capture online then you can be unstoppable.