Kiba Studios
Helping Owners Diversify and Succeed in the Kitchen and Bath Industry
Kiba Studios® is the CCA Global Partners’ Kitchen and Bath Retail Program exclusive to Carpet One Floor & Home® and Flooring America® members. The Kiba Studios’ program is a diversification strategy to take stores from a product-based transaction to a more holistic project-based sale. Adding a Kiba Studios to a store comes not only with products, but also ongoing support and planning to succeed in the K&B business.
By adding cabinets, countertops, plumbing fixtures, hardware, lighting and more to the current flooring selections, member stores become a one-stop-shop to capture complete remodeling projects.
With this unique business model, tech-savvy consumers can begin online with project research and ideation. While online, they can collaborate with a Kitchen & Bath Design Expert about their project. Ultimately, the consumer arrives at their local showroom to finalize selections of all products for their project and work one-on-one with their local Kitchen & Bath Design Team to bring their project to life. Kiba Studios truly is “start online, finish in store.”
Discover Kiba Studios
Operations and Training
Kiba Studios has a proven process and a dedicated team that is ready to partner with CCA members. With a comprehensive operations platform, the Kiba Studios’ team provides experienced owners the knowledge they need to open and operate their newly expanded showroom.
Industry knowledge is key, so Kiba Studios offers members a complete Kitchen & Bath Training Program that includes K&B designer on-boarding, advanced design, and sales training. The Kiba Studios model also trains flooring sales staff to expand their flooring projects to include K&B and partner with their Kiba Studios Designer. The K&B business is very different than flooring, making focused best practice training critical for owners and managers.
Successfully selling K&B requires hiring and mentoring an experienced Kitchen & Bath Designer. Kiba Studios provides members with an exclusive Designer Recruiting Program that finds, vets, places, and trains experienced designers.
Store Design and Merchandising
Kiba Studios prioritizes the user experience. Our exclusive studio layout is designed specifically to support the buyer’s goals for advancing their projects.
Our store-within-a-store concept brings consumers the ease and convenience of making selections for their full project needs in one showroom where they can touch and feel every enticing product. Kiba Studios is the perfect blend of online tools and in-person support that consumers are looking for in today’s marketplace.
“Kiba Studios has been hugely impactful to our business. It has added new revenue, improved our cash flow because customers are buying large kitchen projects and paying 100% upfront, and made existing and new clients view us much more as a one-stop-shop.”
Marketing and Advertising
The path to purchase is clear. Kiba Studios Marketing powers local digital marketing strategies to drive qualified leads through KibaStudios.com. Using online tools like our Project Questionnaire, Kitchen and Bath Measurement Tools, inspirational photography, and our ‘Know It All’ blog, Kiba Studios draws consumer attention early during the ideation phase and captures new leads with “Speak with a Designer” or “Book an Appointment” calls to action.
Member Stories
Kiba Studios brings a retail concept that capitalizes on the national brand awareness of Carpet One Floor & Home and Flooring America with the incredible trust local showrooms have earned generation after generation.
This tremendous network of design, product, and installation experts paired with world-class merchandising creates an unparalleled shopping experience. The Kiba Studios buyer arrives with confidence, already knowing they will find a commitment to delivering excellence every single time.
Kiba Studios’ program is all about supporting local businesses as they grow and diversify their products and professional skills offerings. Today, Kiba Studios CCA Members are sharing their experience and the results of adding a Kiba Studios to their flooring business.
“I highly recommend if you are looking at kitchen and bath, don’t cut a corner, get with the Kiba team, and have a conversation with them because the support you have with them is like your in-house team.”