A Visionary Journey
Alan Greenberg and Howard Brodsky founded CCA Global Partners® in 1984 with a trailblazing vision in mind—to be a significant force in the floor-covering industry while still maintaining autonomy for independent flooring retailers.
Greenberg and Brodsky launched Carpet One Floor & Home as this pioneering organization’s first (and still largest) division.
History of CCA
From our earliest days as a thirteen-member cooperative of flooring retailers to a global company with diverse businesses and best-in-class programs, CCA Global Partners® has forged a successful path for thousands of independent businesses and earned its reputation as an industry leader and global cooperative innovator.
1984
Alan Greenberg and Howard Brodsky founded CCA Global Partners in 1984 with an ambitious vision in mind – to create a unique solution that would enable independent flooring retailers to operate profitably while maintaining their autonomy.
1985
In 1985, Carpet One is established (now known as Carpet One Floor & Home) with 13 members. By year’s end, retail sales volume for Carpet One’s 26 members reaches $25 million.
1986
Carpet One members collectively are the nation’s No. 1 floor-covering retail group.
1991
ProSource (now known as ProSource Wholesale), a closed showroom, wholesale floor covering company catering to commercial developers, designers, real estate brokers, and installers, is launched.
1993
Carpet Co-op of America creates Stone Mountain’s Flooring Outlet as a new brand focused on value pricing.
1994
Carpet One begins to look outside the US for growth opportunities. In Carpets, based in Queensland, Australia, becomes the first non–North American member of Carpet One.
1995
The cooperative expands with the launch of Carpet One Canada.
Carpet One celebrates its 10th anniversary with 525 retail store members, which have aggregate annual sales of $1.5 billion.
1995
International Design Guild launches, catering to interior designers and discriminating consumers by providing quality flooring from around the world.
1996
In 1996, Carpet One again expands internationally to include licensees in New Zealand.
1998
Carpet Co-op of America purchases America’s Carpet Gallery, which brings 143 stores in forty states to the cooperative.
2000
Carpet Co-op of America purchases certain assets of franchisors Flooring America and Flooring Canada, which are recast as a cooperative.
2000
Stone Mountain’s Carpet Mill Outlet acquires the franchise of 93 units of GCO Carpet Outlet.
2001
Carpet Co-op of America changes its name to CCA Global Partners!
2001
CCA Global Partners acquires certain assets of national lighting company, Ilucio, and forms Lighting One.
2003
CCA Global Partners starts a charity golf tournament for the Floor Covering Industry Foundation.
2003
CCA Global Partners expands into the biking industry with a new affiliated company, The Biking Solution, now called The Bike Cooperative.
2005
CCA Global Partners creates the CCA Relief Fund. Its mission is to provide assistance to employees of CCA members and franchisees victimized by natural disasters.
2005
Flooring America joins forces with the American Heart Association’s Go Red For Women movement.
2007
CCA Global Partners announces with great sadness that Alan Greenberg, Co-founder, Co-Chairman, and Co-CEO of CCA Global Partners, passed away August 28th after a courageous battle with cancer.
2007
CCA Global Partners makes a pledge to be an environmentally conscious company with the launch of the “Green Select®” initiative, committing to better the environment through their relationships with their member community, suppliers, and employees.
2008
Rick Bennet is named Co-Chief Executive Officer of CCA Global Partners. A retail industry veteran, Bennet has experience that spans domestic and international multi-unit businesses and complex organizations, generating annual revenues ranging from $500 million to $14 billion.
2008
BizUnite (now Savings4Members) is launched as an independent business platform and is a tool that helps businesses compete with their larger competitors.
2008
CCA For Social Good is launched as a new division to create smart systems that help nonprofit and childcare organizations realize the benefits of scale by unlocking resources than can be invested in advancing their missions.
2009
Howard Brodsky and Alan Greenberg are inducted into the Cooperative Hall of Fame. They are cooperative pioneers who dedicated themselves to helping independent business owners and entrepreneurs succeed. As Co-Founders of CCA Global Partners, they used cooperative strategies to empower independent businesses and in so doing created a unique, flexible business model that can adapt across industries, markets and countries.
2010
Carpet One Floor & Home celebrates a quarter-century of success. Founded in 1985 as a 13-member group, the company flourished over its first 25 years, expanding to nearly 1,000 stores.
Stone Mountain and GCO are eventually combined into The Floor Trader.
2012
CCA Global Partners seizes new opportunity in community management and establishes Innovia Community Management Cooperative.
2012
CCA Global Partners’ new division – Lionsbridge Contractor Group – bridges the gap between policyholders, insurance companies, and contractors.
2014
Carpet One Floor & Home partners with the Stephen Siller Tunnel to Towers Foundation to support the Building for America’s Bravest program which builds “smart homes” for catastrophically injured service members.
2015
CCA Global Partners, led by Co-CEO Howard Brodsky, spearheads initiative to promote cooperatives throughout the world called Cooperatives for a Better World.
2015
The Floor Trader rebrands as The Floor Trader Outlet, changing from a franchise model to a cooperative.
2016
BizUnite rebrands to Savings4Members and continues to grow and provide significant business savings to organizations and independent retailers across North America.
2018
Kiba Studios is launched as a unique store within a store kitchen and bath business, allowing for CCA retail divisions to diversify their business.
2020
Flooring America and Flooring Canada partner with the Stephen Siller Tunnel to Towers Foundation to support the Gold Star Family Home Program, honoring the legacy of those who made the ultimate sacrifice by providing mortgage-free homes to surviving spouses with young children.
2022
Visionary Co-founder and Co-CEO of CCA Global Partners, Howard Brodsky, retires after four decades. He remains chairperson of the CCA Board of Directors.
2023
The Retail Group at CCA Global Partners achieves a milestone in home improvement retail by executing one of the most expansive rollouts in history. The introduction of Retail 2.0 revolutionizes the customer experience in retail flooring.
How CCA Global Partners Diversified their Business Portfolio
CCA Global expands into other industry niches, including luxury flooring, outlets, and the trade professional market.
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“Before pursuing my passion for social media marketing, I worked alongside my parents at their small business of 71 years. The CCA culture represents a merge of the world I grew up in and the professional world I hoped to enter by allowing me to support our retail members through creativity and understanding.”
Powered By Members
Because we are organized as a cooperative and are owned by, and operated for, the benefit of the people at the heart of the organization rather than outside investors, we can focus on helping our members succeed. CCA’s businesses have proven the success of the cooperative model.
“CCA is a company with a clear vision and understanding of its goals. And it is constantly reinforced by the leadership here. At the end of the day, it’s all about making the independent business owners or the franchisees who we work with successful.”
