The Bike Cooperative Adds MC² Brands Bont, Astute & Race One To Supplier Network

Manchester, NH

MC² Sports Specialists, importer and distributor of high-end brands including Bont shoes, has joined The Bike Cooperative as the retailer co-op’s newest supplier partner. Effective immediately, member retailers of The Bike Cooperative will earn rebates on purchases of MC² brands which include Bont shoes, Astute saddles, and Race One accessories.

"MC²’s mission is to provide the discerning cyclist a broader selection of product to improve their experience and stand out from the crowd,” said Bill Heins, supplier relations manager for The Bike Cooperative. “As a family-owned company with over 30 years of experience catering to cycling enthusiasts, MC² and its stable of marquee brands are a great fit for our independently-owned member retailers and their customers. We’re excited to add a premier shoe brand like Bont and high-performance Italian brands like Astute and Race One to our growing supplier network.” 

MC² president Ming Tan added, “We want to share our love for cycling with as many people as possible. Partnering with The Bike Cooperative and its quality dealer base gives us the opportunity to reach a larger audience of consumers that share the same passion. We’re looking forward to a mutually beneficial partnership.” 


The Bike Cooperative’s mission is to improve the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, and comprehensive advertising services.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit


MC² founders and staff bring over 30 years of experience in the cycling industry. A family-owned importer, distributor, and sales and marketing firm, MC² has brought top international brands Bont, Astute and Race One to market, offering unique technology and expert craftsmanship to cycling enthusiasts looking for top quality gear. For more information visit

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