Primal Joins The Bike Cooperative Supplier Network

Manchester, NH

Primal, a leading designer and supplier of custom and branded apparel, is the latest brand to join The Bike Cooperative’s network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories. 

“Primal provides our members with a complete line-up of apparel, from the first-time club rider to the enthusiast,” said Bill Heins, supplier relations manager for The Bike Cooperative. “While they’re known for their high quality clothing and original designs, Primal is also a huge supporter of the cycling industry, sponsoring many major events and non-profit organizations. They are a brand that is definitely worth supporting and our members can get behind.” 

Primal president Dave Edwards added, “We’re excited to partner with The Bike Cooperative. The Bike Co-op provides significant growth and exposure opportunities for Primal. We’re looking forward to building relationships with their strong dealer network.”


The Bike Cooperative’s mission is to improve the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, and comprehensive advertising services.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit


Primal is a leading designer and supplier of custom and branded cycling apparel, committed to making the clothing and accessories you need to experience cycling’s greatest adventures and inspiring fun and fulfilling journeys. For more information visit

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