Carpet One Floor & Home has released their 15th annual collection of pink ribbon welcome mats in support of lifesaving breast cancer research. This year’s collection continues to fund the Breast Cancer Research Foundation® (BCRF)—the largest private funder of breast cancer research in the world. The new assembly features five micro-collections, each representing a different global region through distinct colors and cultural concepts.
The notion of a globally-inspired collection pays sentiment to the staggering fact that breast cancer is the most common cancer in women worldwide, with over 2 million new cases diagnosed in 2018 alone. Moreover, by supporting the efforts of the BCRF, the money raised through sales of the globally-inspired mats will help to fund the best and brightest research across 14 countries and 6 continents.
“This year’s collection represents the global effort to eradicate breast cancer,” said Terri Daniels, VP of PR and Communications. “Through design, we are able to celebrate both culture and cause.”
All twenty of the exclusive designs were created by an all-women team of Carpet One Floor & Home employees, and fall within the following micro-collections:
Carpet One Floor & Home’s pink ribbon welcome mats are American-made and every design is adorned with a pink ribbon—the international symbol of breast cancer awareness. The mats include a sturdy rubber backing and are designed to withstand both indoor and outdoor conditions. They are stain-resistant and machine-washable.
Twenty-five percent of every mat sold is donated to BCRF, in support of critical life-saving research. BCRF-funded researchers have been involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship. To date, Carpet One Floor & Home has funded over 9,100 hours of research through the Foundation.
“By partnering with BCRF, the highest-rated breast cancer organization in the country, Carpet One Floor & Home is making a real and tangible impact in advancing research,” said Myra Biblowit, President & CEO of BCRF. “Our partners enable life-saving research that is bringing us closer to a world without breast cancer.”
Pink ribbon welcome mats are available year-round at Carpet One Floor & Home stores across the United States and Canada for approximately $29.99US/$34.99CDN. Visit carpetone.com to find the nearest Carpet One Floor & Home store to purchase a pink ribbon welcome mat and contribute to an important cause.
About Carpet One Floor & Home
Carpet One Floor & Home is North America’s leading floor covering retailer, with 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Lees® and Bigelow® Stainmaster™. They offer a unique customer experience with the exclusive SelectAFloor™ merchandising system that simplifies the shopping experience and The Beautiful Guarantee®, which guarantees that the customer will be 100% happy with their floor. Carpet One Floor & Home is also the home of the exclusive Healthier Living® Installation system.
About the Breast Cancer Research Foundation
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment, survivorship and metastasis. This year, BCRF has awarded $66 million in grants to support the work of nearly 275 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is also the highest-rated breast cancer organization in the U.S. Visit bcrf.org to learn more.