Amidst a global pandemic, CCA Global Partners - one of the nation's largest cooperatives spanning 14 businesses and over 3,000 North American locations - continues to thrive in the New Year.
During two virtual Power Connect sessions attended by cooperative members this month, company leaders excitedly announced plans to reconvene in person this summer. Due to the ongoing Covid-19 situation, this past summer's convention was converted to a virtual event. The lack of in-person connection is felt by cooperative members and associates, but morale remains high following a year that's been rife with challenges. Members of Carpet One Floor & Home®, Flooring America®, Flooring Canada®, and The Floor Trader® plan to gather in Denver, CO for the 2021 Summer Convention. The convention will take place at the Gaylord Rockies from July 19-22.
Both Carpet One Floor & Home President John Gilbert and Flooring America President Keith Spano agreed that the cooperative’s collective sense of optimism remains high. Business has been strong, and financing continues to drive traffic.
CCA Global Partners Chairman and Co-CEO Howard Brodsky echoed those sentiments. "There is a lot of wind at our back, and the desire to improve our homes has stayed steady and strong." While it's been a dire time for many small businesses, the cooperative has provided its members with a virtual safety net.”
He stressed his confidence that the situation would continue to improve by summer, allowing company officials and cooperative members to reconnect in person. "The relationship aspect of our cooperative is so critical," Brodsky stressed. "We feel very confident that this can happen safely."
CCA Co-CEO Rick Bennet credited the entire cooperative's willingness to adapt to a mostly virtual format to its ongoing success: tools like the online Room Visualizer and customers' ability to order Sample Boxes are two examples. Overall, Bennet said the cooperative had seen consistent growth over the past 120 days. "The customer has changed, and we have to stay ahead of her," he added. "Our business has seen strong demand."
Cooperative members agreed. Greg Gibbert, the owner of Carpet One Floor & Home of San Ramon, CA, described his feeling as "blessed." "Business has been more robust since our lockdown ended May 1," Gibbert noted. "Many days, we actually struggle to safely keep up with the number of customers in our store. We don't take that for granted."
Additional conventions are scheduled as follows, all in person: 2022 Winter Convention will occur at Gaylord Palms in Orlando, FL from January 16-19, 2022; and 2022 Summer Convention will occur at Gaylord Opryland in Nashville, TN, from August 8-11, 2022.
For more information on CCA Global Partners, please visit www.ccaglobalpartners.com.